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Heart of Lapland is the local destination company that seeks to develop and market the tourism industry in Haparanda, Kalix, Pajala, Överkalix and Övertorneå.

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Travel Trade

Heart of Lapland is the local DMO for the eastern part of Swedish Lapland. We have over 45 years of combined experience of the destination and are passionate about our Arctic region. We want to create meaningful relationships with travel agents.
Contact us for more information.
Why us?
          • Local knowledge and contact
          • Create partnerships
          • Fam trips
          • Press trips
          • Product development
          • Awareness workshops
          • Training sessions
          • Sales arguments and USP

Beyond the obvious activities

 

Food

Food

Taste the terroir. Indulge in farm-to-table dishes and artisanal food. You can help pick the ingredients and join the cooking – often over an open fire.

Culture

Culture

Welcome to the borderlands and the sweetest sea in the world. A wonderful mix of Sámi, Swedish, Finnish and Torne Valley culture.

Sustainable

Sustainable

A naturally sustainable destination, in harmony with nature, where the local economy benefits directly from tourism and we strive to lessen our footprint.

Nature

Nature

Experience the northern lights or the midnight sun. Adrenaline-filled activities or soft adventures – no matter what, nature is all around us.

Getting here

Fly, drive, take the bus or the train. Read more and get useful tips and links about the different ways to travel to Heart of Lapland here.

 

The Team

Are you looking to expand your market? Welcome to contact us.

Executive Manager

Market- and product development

Market- and product development

Marketing- and Communication Strategist