Heart of Lapland is the local destination company that seeks to develop and market the tourism industry in Haparanda, Kalix, Pajala, Överkalix and Övertorneå.

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Get inspired by beautiful and exciting movies from and about Heart of Lapland.

Winter in Heart of Lapland

Like frozen cotton candy and being pinched in the cheeks. Like a fairytale world and a warm friendly hug. Come along on a thrilling adventure among snow-clad trees, feel the surrounding serenity and listen to the silence. A winter wonderland, inevitable to love.

Summer in Heart of Lapland

The serenity fills your soul when you hear the calm evening waves of the ocean wash ashore accompanied by the birds’ soothing chirps from the treetops. Feel the light of the midnight sun warm your tanned cheek in the temperate summer night.

People we met by Hooké

During our epic journeys we are always inspired by those who live in harmony with the nature that surrounds them, the ones who have decided to live from their passion. From the avid fly fisher, the guide, the artist, the photographer to the retired rock star, these people have found serenity in Lapland. They share one common passion : Baltic Salmon. These people made us discover remote places in northern Sweden and their magnificent surrounding rivers in the ultimate quest for Baltic Salmon. Without these people our journey would not have been the same.

People we met: Calle Lundqvist

The only honest way of describing Calle, is to compare him to a trout bum, but 10 times the bum. We think Calle is the only one in the world, who can put his girlfriend, Facebook and job on hold during the salmon migration season. He is only seen by the rivers in Swedish Lapland.

People we met: Ted Logardt

Meet Ted, a local writer, photographer and filmmaker who spend most of his time by the rivers, in the southern part of Swedish Lapland, gathering material, in between casts, for future articles and films. He is often seen throughout Swedish Lapland, hunting that next scoop.

People we met: Lars Munk

A non-native Laplander, who has lived the laplanders life for nearly 15 years. He also works on getting more people to Swedish Lapland, to try out some of the amazing fishing you can find here. He is often seen on fly fishing fairs, talking about the fishing in Swedish Lapland.

People we met: Ronny Landin

Ronny, also known as the Prince of Jockfall, was pretty much born in the Kalix River, where he presents some of the longest speycasts on the planet. Often seen flipping burgers at Jockfall or casting in the Kalix river.

People we met: Jay Bartlett

A former rock musician, turned salmon addict. Jay started his own travel agency in the UK and now runs numerous trips to Swedish Lapland. You’ll usually find him behind his computer, promoting the latest salmon destination.

People we met: Johan Stenevad

Johan is a super gifted knife-maker and host, who runs a Guesthouse with his family, making all guests feel like they are a part of that family. He is often seen working on the latest project, like his new Viking cabin.

Laplanders by Hooké

Laplanders traces the portrait of those who live by the rivers of Lapland in Northern Sweden. Their quest for the Baltic Salmon is one every fisherman can relate to: an ever-going search for the next fish, and the only certitude is the efforts that will be needed to reach it. This film is an immersion into the life of those who chase, document and protect the salmon in the land of the midnight sun. Only at IF4™ in 2017!

Keep ’em wet

Keep ’em wet, is a movie with a 100% focus on catch and release, it’s filmed and edited by Ted Logardt. A cool little movie, with some fantastic clips from Kengis Bruk in Pajala.

Scott MacKenzie on The Baltic Salmon of Swedish Lapland

A short interview with the former World champion in Speycasting, Scott MacKenzie. Scott is talking about his first time in Swedish Lapland, chasing big Baltic salmon.