Heart of Lapland is the destination company that works to develop and market the tourism industry in the eastern part of Swedish Lapland – with its main destinations Haparanda, Kalix, Pajala, Överkalix and Övertorneå. Here in the borderlands between east and west, we refine our lifestyle and everyday life into unforgettable experiences and season them with the warm reception for which the area is known.
Heart of Lapland ekonomisk förening (Co-operative society) is owned by its members and is part of Swedish Lapland Visitors Board, the regional industry-governed platform for collaboration on the tourism industry in northernmost Sweden.
The Heart of Lapland organization is financed partly by membership and service fees and partly by projects we both operate and actively participate in. In 2021-2022 we run the project “HoL Development” and is project partner in Swedish Lapland Visitors Board’s project within the EU structural funds “Business Capacity Development in Swedish Lapland” (BCD). The BCD project is funded by the EU Structural Funds, Swedish Lapland’s 16 municipalities, the Region of Norrbotten and the Region of Västerbotten.
HoL Development is financed by the municipalities of Haparanda, Kalix, Pajala, Överkalix and Övertorneå, and Sparbanken Nord – Framtidsbanken.
Board of Heart of Lapland ekonomisk förening
Kent Ögren (chairman)
Join Heart of Lapland as a member! Read more here (in swedish)