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Heart of Lapland is the local destination company that seeks to develop and market the tourism industry in Haparanda, Kalix, Pajala, Överkalix and Övertorneå.

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Travel Trade

Dear Travel Agent
Here you will find relevant information about Heart of Lapland for Travel Trade purposes – we have all the tools and inspiration you need to promote Heart of Lapland.

Let us guide you to highlights and hidden treasures.
Our suppliers offer a wide range of activities for you to choose from. Private guided tours or small group activities – tailormade packages are always a possibility in Heart of Lapland. You have the privilege to work with independent companies who truly value their customers and go out of their way to deliver excellent service. It’s really all about creating memorable countryside adventures for your guests.

Heart of Lapland is the ultimate destination for small groups and families looking to experience the Arctic lifestyle by embracing the local culture, staying in small-scale accommodations and taking part in wonderful winter activities. We encourage slow travel, and the truth is, in a world of chain restaurants and hotels – nothing is more refreshing than finding a hidden gem that takes service to the next level. Welcome to Heart of Lapland.

Being a small-scale tourism destination has its many advantages. Hospitality is second to none, and the welcoming faces make visitors feel more like a friend than a tourist. Employees have time to sit down for a cup of coffee with their guests. Big secrets will be revealed, including where to find the best lakes for late night swims, or where to head in the search for the famous cloudberries… The feeling of visiting a second home lulls you into a lovely feeling of wellbeing. It’s all part of the Heart of Lapland experience. If your guests are satisfied, so are we. Welcome to the Heart of Lapland!

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Product manual

Summer & winter 2018/2019

Download PDF ›
Read online ›

Contact me

Marketing- and product development

Welcome to contact me regarding contact list for suppliers, planned FAM trips etc.

Inspiration

Regardless of the season, there’s plenty of things to see and do here in Heart of Lapland. Get inspired by our movies.

Think big, travel small

Regardless of the purpose of the trip, our suppliers will meet your requests in a way not possible in large destinations with mass tourism. Summer is here and one thing is certain, summer in the city is nothing like summer in Heart of Lapland. Needless to mention the Midnight Sun that encourages us to adapt to the slow travel trend. Escape to a peaceful retreat where you can let the 24-hour daylight and rural traditions make this holiday special.

The Christmas card image of winter (snowy forests, crisp blue skies, icy lakes…) and the reality (4pm sunsets, grey, drizzle, no snow) rarely seem to match – but as our winter holidays reveal, you’ll find true winter wonderlands, where cross country skiing, icebreaker cruises, snowshoeing and dog sledding take place every day. Our suppliers offer a wide range of activities for you to choose from. Private guided tours or small group activities – tailormade packages are always a possibility in Heart of Lapland. Here you have the privilege to work with independent companies who truly value their customers and go out of their way to deliver excellent service. The aim is to create memorable countryside adventures for your guests.

Looking for the perfect destination for soft adventures?

The Christmas card image of winter (snowy forests, crisp blue skies, icy lakes…) and the reality (4pm sunsets, grey, drizzle, no snow) rarely seem to match – but as our winter holidays reveal, you’ll find true winter wonderlands, where cross country skiing, icebreaker cruises, snowshoeing and dog sledding take place every day. Our suppliers offer a wide range of activities for you to choose from.

Private guided tours or small group activities – tailormade packages are always a possibility in Heart of Lapland. Here you have the privilege to work with independent companies who truly value their customers and go out of their way to deliver excellent service. The aim is to create memorable countryside adventures for your guests.

Thinking about travel disconnected?

Heart of Lapland is the ideal place to unplug. A place to slow down, let the stress fade away and embrace the Arctic way of living. Picture yourself standing still in a quiet landscape. Slowly inhaling the cold, fresh air as you look up and see the captivating Northern Lights dance across the night sky. Listen to the snow crunching under your feet while exploring the ultimate winter paradise by foot. Your guests will forget all about the buzzy city life. Heart of Lapland offer visitors a genuine and peaceful place for recreation. And those long winter nights? Well, they’ll be more than livened up by the Northern Lights.

Don’t forget to include an unlimited supply of fresh air. It’s on us.